CHARLES CHURCH EMAIL & POST MARKETING

Client: Persimmon Homes PLC

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Studio: Designamite Ltd. (www.designamite.co.uk)

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Work carried out: Email and print art-working

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Campaign origination/Style origination: McCann-Erickson (www.mccann.com/)

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Format: HTML email and A5 print

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Door drops produced for various Charles Church regions. Charles Church is owned wholly by Persimmon Homes, but markets similar schemes and properties.

It is therefore our job to ensure we communicate the two brands with different language and tone. Charles Church is a considerably more premium brand than Persimmon.