My Body Fix Identity

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Client: My Body Fix

Studio: Brighter Creative Ltd. www.brightercreative.co.uk

Work carried out: Conceptual design

Campaign origination/Style origination: Originated by myself / the studio

Format: Identity design

Identity for a subscription based online resource site which aims to help those suffering from lower back pain releieve their symptoms through various methods including yoga and pilates. The brief for the identity was quite specific, it was decided that either blues or greens must be used to signify calm and positive health, whilst using modern type and bold imagery to also make the brand feel like a lifestyle choice also. The most significant part of the logo for me which I implemented on all logo options was the type getting heavier with each word, to show the growth of strength through typography.