Aura Wellbeing Packaging

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Client: Dr China

Studio: Peninsular OneSource (www.peninsular.co.uk)

Work carried out: Packaging design

Campaign origination/Style origination: Originated by myself / the studio

Format: Packaging prototyping

Packaging concepts for Aura Wellbeing, which was the new name for the apothecary giant Dr China. They wanted packaging which would reposition themselves in the higher end of aromatherapy and natural remedies, as since they have been in the marketplace it has become much more popular amongst various age groups. My aim with the design of this packaging was to appeal to various different target markets without being too specific, and raising the perceived value of the product.